I'm pretty sure you wouldn’t have guessed this, but in Colombia we drink and eat hot chocolate with fresh bread every single day. There are bakeries on literally every corner, so naming this exploratory brand Pan y Chocolate just felt natural. It brings me right back to my Colombian roots.

I wanted to play with branding using some photography I took of my own breakfast, beautiful light coming through my kitchen, super simple setup, but it all felt very authentic. The logo follows that same idea: simple typography, clean shapes, and a small, versatile element that can be modified or adapted depending on where it’s used. That simplicity opens up a ton of possibilities without losing the essence of the story.